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AT&T Reports Losing 945,000 Pay-TV Customers in Fourth Quarter, AT&T TV NOW Down Another 219,000 Subscribers

Stephanie Sengwe

The bad news continues to pile on for AT&T as they reported that they lost even more subscribers in the fourth quarter 2019. The company reported they lost 219,000 AT&T TV NOW subscribers and 945,000 traditional pay-TV subscribers between the DIRECTV satellite TV and U-Verse services.

Even though their subscriber numbers have been plummeting for some time now, AT&T has not refrained from hiking their prices, despite customer dissatisfaction. During their October earnings report, the company said they lost another 195,000 AT&T TV NOW subscribers in the third quarter and 1.16 million traditional pay-TV subscribers between the DIRECTV satellite TV and U-Verse services.

Yet, in November, they raised prices on their AT&T TV NOW PLUS and MAX plans by $15. AT&T confirmed to The Streamable that the AT&T TV NOW PLUS plan will increase to $65 (from $50), while the MAX plan will increase to $85 (from $70).

This was after another price hike, where their legacy AT&T TV NOW customers saw an increase in their bills in the course of a month. Depending on their plans, customers would see their bills increase from $55 to $85 while others went from $35 to $65.