CuriosityStream Reaches 13 Million Paid Subscribers, Launches New Ad Campaign
CuriosityStream — the science and nature-based streaming service — announced today they reached 13 million paying subscribers. It seems the service is continuing to grow as they reported they reached 10 million subscribers back in December.
The underdog service is currently ahead of ESPN+, which reported reached 3.5 million subscribers in November, while HBO Now was last reported to have approximately 8 million and CBS All Access having a combined 8 million subscribers, along with Showtime.
The jump in subscribers may have been due to the promotions CuriosityStream offered during the holiday season. For Black Friday and CyberMonday, the streamer offered its annual subscription service for $11.99, meaning customers could get 40 percent off their first year.
CuriosityStream, which was founded by Discovery Channel creator John Hendricks, also owes part of their growth to the deals they inked with cable operators such as Altice USA and Suddenlink. Instead of trying to grow the company on their own, Hendricks, along with CuriosityStream CEO Clint Stinchcomb, have sold the service to pay-TV operators who then bundle it for their own video and internet customers. CuriosityStream gives cable companies broad on-demand rights to content that ranges from of nature to science to arts, history and many more in exchange for a flat annual fee, Variety reports.
In addition to the growth in subscribers, CuriosityStream also announced the launch of a new TV and digital advertising campaign. Titled “Your World of Factual Entertainment,” the ad campaign highlights CuriosityStreams’ varying series and features that make up its factual categories, ranging from history, paleontology, science and space. Series included are “Ant Mountain” and “Light on Earth,” which feature Sir David Attenborough, as well as “Living Universe,” “The History of Food,” “The Celts,” “Out of the Cradle” and “Amazing World.”