Disney Announces ‘Mulan’ Will Make Theatrical Bow in China
Last week, Disney floored fans when they announced the highly-anticipated “Mulan” would skip a theatrical release and head straight to PVOD instead. The decision came after the film’s original March 9 debut was delayed due to COVID-19.
Now, however, it seems the company has decided that model won’t be viable in all territories. According to Deadline, Disney revealed they will be releasing “Mulan” on the big screen in China.
“Posting on its Weibo account, the studio confirmed that the film had been cleared for release in the Middle Kingdom, writing that ‘the magnolia blossoms live up to expectations and come as promised’ and ‘the theater is about to bloom,’” Deadline reported.
No release date was revealed.
In countries where Disney+ has already launched, “Mulan” will be available on the platform on Sept. 4. The film won’t be included in your subscription, however. In the U.S., it’ll be offered for $29.99. The company didn’t say how long those who purchase it would have access to that film.
Most PVOD movies released to-date have been $19.99 for a 48-hour rental, with some offering a purchase option for $24.99.