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Disney Sets Sights on Building Black Audience for Streaming Services

Ben Bowman

If you’re looking for hints on the future of Disney, an internal meeting suggests the next big push will focus on diversity. IGN reports the company is looking to bolster its streaming viewership, specifically among the Black community.

A slide presented at the meeting says the top priority for Disney+ is increasing Black subscriptions to 13%. (The document says that number would be similar to its competition.) Allegedly, Black Hulu subscribers are sticking with the service just as well as other demographic groups. When it comes to ESPN+, Disney hopes to bring Black viewership to 18%, which would match the audience for the linear ESPN channel.

The wake-up call for Disney may have been the incredible reception for 2018’s “Black Panther.” Among the 23 films in the Marvel Cinematic Universe, “Black Panther’s” $700 million box office eclipses every other movie except “Avengers: Endgame” ($858 million). The film went on to win three Oscars (Original Score, Costume Design, Production Design). Its impact went far beyond the theater, as you could see when fans got a chance to meet the star, Chadwick Boseman.

Diversity is very much on the menu for Disney’s Marvel franchises. “Captain Marvel” brought the first solo female super-adventure to the saga. More diverse backgrounds will be featured with the upcoming “Eternals” and “Shang-Chi and the Legend of the Ten Rings.” “Ms. Marvel” will head straight to Disney+ with Iman Vellani starring as Kamala Khan.

Even Disney’s theme parks are getting a facelift, as Splash Mountain pivots from the oh-so-problematic “Song of the South” theme to be rebranded to celebrate “The Princess and the Frog.”

A more diverse slate of entertainment looks to be a win-win for the company and its audience. The real question is whether Disney keeps the effort on the front burner.

A More Diverse Disney

  • プリンセスと魔法のキス

    2009年12月8日

    ニューオーリンズのフレンチ・クオーターに住む少女ティアナは、ある夜人語を話すカエルに出会った。カエルは、自分が魔法をかけられてしまった王子のナヴィーンだと名乗り、人間に戻るために彼女にキスしてくれるように頼んだ。ティアナは躊躇の後キスしたが、ナヴィーンの姿は戻らず、ティアナの姿までカエルに変えられてしまう。

  • ブラックパンサー

    2018年2月13日

    若き国王ティ・チャラ、またの名を漆黒のヒーロー<ブラックパンサー>。2つの顔を持つ彼の使命は、祖国、超文明国家ワカンダの秘密である“ヴィブラニウム”を守ること。それは、世界を破壊するパワーを秘めた鉱石だった。突然の父の死によって王位を継いだティ・チャラは、人類の未来をも脅かすこの秘密を守る使命を負う事になる。

  • キャプテン・マーベル

    2019年3月6日

    1995年、ロサンゼルスのビデオショップに、突然正体不明の女性が空から降ってくる。彼女には驚くべきパワーが備わっていたが、全く覚えていない“記憶”がフラッシュバックすることが悩みだった。その記憶にはある秘密が隠されており、それを狙う敵がいた。彼女は、後にアベンジャーズを結成するニック・フューリーと共に戦いに身を投じることになる。

  • ファルコン&ウィンター・ソルジャー

    2021年3月19日
  • Ms. Marvel

    A great student, avid gamer, and voracious fan-fic scribe, Kamala Khan has a special affinity for Super Heroes, particularly Captain Marvel. However, she struggles to fit in at home and at school — that is, until she gets super powers like the heroes she’s always looked up to. Life is easier with super powers, right?

  • Eternals

    2021年10月27日

    The Eternals are a team of ancient aliens who have been living on Earth in secret for thousands of years. When an unexpected tragedy forces them out of the shadows, they are forced to reunite against mankind’s most ancient enemy, the Deviants.

  • Shang-Chi and the Legend of the Ten Rings

    2021年9月1日

    Shang-Chi must confront the past he thought he left behind when he is drawn into the web of the mysterious Ten Rings organization.

  • Black Panther: Wakanda Forever

    2022年7月6日

    The sequel to Black Panther (2018).

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