Crown Media Family Networks announced that the Hallmark Channel’s OTT service — Hallmark Movies Now — has surpassed 500,000 subscribers.
The service includes access to Hallmark Hall of Fame movies, as well Hallmark Channel and Hallmark Movies & Mysteries original series and movies for $5.99 a month (or $60/year).
The service, which launched October 2017, has seen a dramatic growth since the launch of their Movies and Mistletoe event on October 29. Since then the company shared that they saw a 93% increase in viewership and 11% increase in subscribers.
Hallmark Movies Now can be used on Apple TV, Roku, Xbox One, Samsung Smart Televisions, iOS, Android, and Web.