Peacock is in the home stretch of its national launch and they aren’t slowing down. The streamer announced today that they entered into a distribution agreement with Sony Interactive Entertainment and will be available on the company’s PlayStation 4 systems beginning the week of July 20. The service will be available on PlayStation 4 and PlayStation 4 Pro, and Peacock will curate an always-on editorial row that features currently available content.
“As we bring Peacock to our fans wherever they consume media, device partners like PlayStation are invaluable in giving people even more places to watch the programming they’ve come to enjoy,” said Matt Bond, chairman, content distribution, NBCUniversal. “We look forward to Peacock being at the forefront of the PlayStation experience.”
This is the latest in a string of distribution deals that Peacock has lined up for the launch. The company already has deals to distribute Peacock on Apple devices, including iPhone, iPad, iPod touch, Apple TV 4K and Apple TV HD; Google platforms and devices including Android, Android TV devices, Chromecast and Chromecast built-in devices; Microsoft’s Xbox One family of devices, including Xbox One S and Xbox One X; VIZIO SmartCast TVs; LG Smart TVs; Comcast’s Xfinity X1 and Flex devices.
Notably missing from the list are Roku and Amazon Fire TV. Just last week, CNBC reported the streamer was no closer to getting on the two platforms as negotiations are still underway. In fact, CNBC’s sources said the possibility of inking any deals by the launch date with either platform are “less than 10 percent.”