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Report: NBCU’s Peacock Could Be $4.99 With Ads, $9.99 Ad-Free

Jason Gurwin

According to a report by The Information, NBCU will reportedly charge $4.99 a month for the ad-supported version of their upcoming streaming service Peacock. While it will be free for Xfinity customers, it appears that they will charge $9.99 a month for an ad-free version of the service — it’s not clear whether Xfinity customers will get a discount on the ad-free plan.

In November, news came out that Comcast was considering an ad-supported version for Peacock that would be free to everyone, sources told CNBC, but it seems they may have changed their tune. This would be a first for the upcoming on-demand video services from the major U.S. players.

Peacock is slated to debut in April with more than 15,000 hours of programming, including NBC powerhouses “The Office,” which arrives in 2021, and “Parks and Recreation.” In addition, Mike Schur, the creator of “The Good Place,” and Lorne Michaels of “Saturday Night Live” fame will contribute new shows.

Peacock will air between three and five minutes of ads per every hour of programming, according to NBCUniversal CEO Steve Burke. The company estimates earning $5 per month from every user on the service from advertising, he previously stated.