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Super Bowl LIV on FOX Sets New Streaming Record With 3.4 Million Average Viewers

Jason Gurwin

FOX announced today that Super Bowl LIV between the San Francisco 49ers and the Kansas City Chiefs set a new streaming record. The company saw on average 3.4 million viewers per minute of their streaming broadcast of the Chiefs 31-10 win — up 30% year-over-year. Overall, the telecast saw 102.1 million viewers across TV and digital, which made it the 10th most watched Super Bowl in history.

The Super Bowl LIV live streaming audience includes the audience across FOXSports.com, the FOX Sports app, FOXDeportes.com, the FOX Deportes app, the FOX NOW app, NFL digital properties including the NFL app, the NFL Fantasy mobile app, NFL.com, the Kansas City Chiefs and San Francisco 49ers mobile properties and Verizon Media mobile properties, including the Yahoo Sports mobile app

Last year was the first to allow streaming of the Super Bowl without authentication on streaming players like Roku, Apple TV, Fire TV. This year, however, Fox added a 4K stream of the Super Bowl for the first time, in addition to the ability to stream from the NFL App without authentication. Prior to 2019’s game, you needed TV Everywhere credentials to stream the game from connected devices.

Mobile customers were also able to stream the game for free via the Fox Sports App, Fox Now App, Yahoo Sports, NFL App (as well as their Live TV Streaming Service. In 2018, NBC offered the stream on desktop and using the NBC Sports App for Tablets, but did not have the mobile streaming rights which were only available to Verizon customers via the NFL Mobile App.

Super Bowl Streaming Audience Since 2012

In 2012, NBC became the first broadcaster to stream the Super Bowl for free, which drew 346K average viewers per minute.

The game has seen consistent growth since with 508K viewers in 2013, 528K in 2014, 800K in 2015, 1.4m in 2016, 1.7m in 2017, 2 million in 2018, and 2.6 million in 2019.