Quibi, the streaming mobile service set to launch April 2020, has added another partner.
The Dodo, an online video site that focuses on animals and animal rights, will provide a Monday-Friday series as part of Quibi’s Daily Essentials lineup. The twist: The show determines content based on people’s emotions each day of the week.
As Dodo founder-Chief Creative Officer Izzie Lerer stated: “We took a psychological approach to the series and considered the question: What emotions are people seeking to feel each day of the week?”
That question, coupled with data detailing emotional responses to the site’s content, specifically emoji reactions on certain days, fuels the content.
Also this week, Quibi, which hit its $150 million first-year ad goal pre-launch, announced it was teaming with Vox Media Studios. Polygon, Vox Media’s culture and gaming network, will produce an Internet culture show for the mobile platform.
In July, The Dodo debuted “You Know Me… Now Meet My Pet, a teen series that launched on Instagram. In April, The Dodo announced its first slate of new shows, distributing original videos to Facebook, YouTube, Snapchat and Twitter.
The brainchild of Disney vet Jeffrey Kazenberg and former eBay CEO Meg Whitman, Quibi will offer 10 minutes-or-less news and entertainment shows. It has already inked partnerships with ESPN, NBC News, “60 Minutes” and Telemundo.
Quibi will charge about $5 a month with ads and $8 without ads. Ads will appear in 6-, 10- and 15-second pre-roll ads before Quibi videos and in other formats.