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Disney Plus Reaches 10 Million Subscribers Only One Day After Launch

Stephanie Sengwe

Disney+ has, in one day, achieved a milestone that took its competitors years. Only 24 hours post-launch, the streaming service has already hit 10 million subscribers. Despite launching with some hiccups, it seems Disney’s offering of childhood classics thwarted any frustrations users may have had.

Fellow Disney-owned service Hulu just added 500,000 subscribers in the third quarter, reaching 28.5 million paid subscribers in total. Netflix, which has the biggest market share, currently stands at 158.3 million paid subscribers around the world, with 60.6 million of those coming in the U.S. Amazon Prime Video is at 100 million subscribers with 26 million U.S. customers streaming videos, according to a report by Reuters.

A report from app analytics company, Apptopia, came out earlier revealing Disney+ was downloaded 3.2 million times to mobile devices and garnered 1.3 million hours of viewership in its first 24 hours. It immediately became the number one app in the Apple iOS app store in both the US and Canada, and in the Netherlands — where it’s been available since September as part of a free beta test — it’s at number two.

The launch of Disney+ also boosted Hulu and ESPN+ downloads, according to Apptopia. In the iOS app store, Hulu’s ranking jumped to No. 15, the highest it’s been in six months and ESPN+’s ranking leaped from 163 to No. 23.

One of the top selling points of Disney+ is that customers can opt to subscribe to the service as part of a bundle package that comes with the ad-supported tier of Hulu, as well as ESPN+. Customers can get the for $12.99 a month, which is $5 less than if you subscribed to each service separately. With the bundle, you can get the three services for less than Netflix.

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