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While Disney+ Sees Huge Success with ‘Black Widow’ Premier Access, Theaters Continue to Suffer

Aubrey Chorpenning

In response to the pandemic, Disney, WarnerMedia, and other media companies changed their strategies by introducing simultaneous theatrical and PVOD releases.

With many consumers left hesitant to venture out to movie theaters, or finding local theaters closed as a result of the pandemic, Disney+ began offering Premier Access. This option gives subscribers the opportunity to stream a Disney title at the same time as it opens in theaters for $30 in addition to their Disney+ subscription fee.

The latest Disney+ Premier Access and theatrical release, Black Widow was a success for the streaming service, but it didn’t perform as well in theaters. Theater owners have placed the blame on Disney+ because consumers could stream the movie at home, which decreased ticket sales. This is a smart move for streaming services like Disney+ and HBO Max. When Disney’s movies are in theaters, they keep about 60% of their profits, while almost all of the profits from Disney+ Premier Access stay within the company.

Black Widow

7 juillet 2021

Natasha Romanoff alias Black Widow confronte son sombre passé lorsqu’un complot dangereux ayant un lien avec celui-ci refait surface.

Wall Street firm Cowen shared some insight into the importance of Disney films for theaters in a recent report.

“We think the dual-window strategy was pretty clearly net accretive for Disney; for theaters, on the other hand, the dual-window strategy presents a serious problem. While for Disney the dual offering made sense (particularly given still-ongoing COVID-19 concerns), the 27% to 35% estimated hit to box office for the theaters is pretty devastating — particularly so given that Disney’s tentpole films constitute one of the last reliable sources of attendance for theaters,” the report said.

Cowen estimates that Disney+ Premier Access has resulted in a $50 million to $70 million loss for theaters. In the first weekend that Black Widow was released, it brought in $60 million on Disney+. This has been an issue for theaters since similar titles would have been considered a hit in theatrical release — without the involvement of Disney+ Premier Access.

According to a TV Time survey, consumers who watch family-friendly movies are likely to want to do so at home. As long as families have access to Disney+ and HBO Max, they can stream movies like Cruella and Space Jam from the comfort of their homes.

Disney+

Disney+ est un nouveau service de vidéo streaming sans publicité qui présente des séries et des films exclusifs de Disney, Pixar, Marvel, Star Wars, National Geographic et bien plus encore. Disney a révélé que son service de streaming fera ses débuts en France le 7 avril 2020.

Le service de streaming Disney coûte 8,99 € / mois ou 89,99 € / an (7,50 € / mois) par an.

L’application supporte le streaming en 4K, les téléchargements illimités 4 les diffusions simultanées jusqu’à 7 profils avec des centaines d’avatars à disposition pour votre profil personnel.

La première année, on y trouvera 25 séries originales et plus de 10 films originaux, 7 500 anciens épisodes, 100 films récents, 400 titres dont l’intégralité du Disney Vault. Il sera possible de regarder des nouveaux films comme « Toy Story 3 », « Le Roi Lion », « Aladdin », mais aussi des classiques comme « la petite Sirène » et « Cendrillon ».

L’entreprise a annoncé des séries et films originaux qui seront disponibles dès son lancement, notamment le spin-off de Star Wars, « The Mandalorian » d’un budget de 100 millions de dollars et qui comporte 8 épisodes, « High School Musical : la Comédie musicale, la Série », « le Monde selon Jeff Goldblum », « la Belle et le Clochard » et « The Imagineering Story ».

Vous pouvez voir la liste complète des films et séries Disney Disney, Disney Channel, Star Wars, Pixar, Marvel, Nat Geo et tout le contenu Disney Plus disponible en regardant notre Disney+ liste de films en streaming.

S’inscrire

Obtenez Disney+ pour seulement 7,50 €/mois avec un abonnement annuel.

In the past, movie theaters have relied heavily on animated titles to bring in families. Without animated films being released exclusively in cinemas, movie theaters have suffered since families have been able to watch the movies at home instead.

This doesn’t mean movie theaters are completely doomed, however. As more people return to their normal routines, they may go back to the movie theater, also. Disney has one more simultaneous theatrical and Disney+ Premier Access release, Jungle Cruise due this year. After that, animated movies from various studios will be released exclusively in theaters. This is a chance for movie theaters to come back from the pandemic and PVOD releases and — hopefully for them — draw in more consumers.

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