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Peacock Begins Rolling Out on Roku Devices, This is How to Download It

Jason Gurwin

After reaching a deal on Friday to bring Peacock to Roku devices, the streaming service has begun to roll-out to customers. According to Peacock Chairman Matt Strauss, it will be available to all customers with Roku streaming players and Roku TV devices in the coming days.

How to Sign-Up and Download Peacock on Roku

  1. Click here to sign-up for Peacock
  2. Once you’re signed up, click here to install from the Roku Channel Store onto your Roku streaming device like Roku Premiere, Roku Streaming Stick, or Roku Ultra
  3. If it asks for a code use the word “PEACOCK”
  4. Once installed, log-in using your Peacock credentials to stream your favorite shows & movies

On Friday, Roku confirmed the deal saying “We are pleased to have reached an agreement with Comcast that will bring Peacock to Roku customers and maintains access to NBCU’s TV Everywhere apps.” We earlier reported that the two sides were close to a deal.

They have said the new expanded deal will bring NBC content to The Roku Channel and involves a “meaningful” partnership around advertising.

NBC said on their new deal, “we are pleased Roku recognizes the value in making NBCUniversal’s incredible family of apps and programming, including Peacock, available to all of their users across the country. More than 15 million people signed up for Peacock since its national launch in July and we are thrilled millions more will now be able to access and enjoy Peacock along with other NBCUniversal apps on their favorite Roku devices. Roku’s incredible reach will not only help us ensure Peacock is available to our fans wherever they consume video but continue to expand NBCUniversal’s unrivaled digital presence across platforms.”

On Friday, we reported that earlier in the week the two sides were close to a deal, but it fell apart at the “eleventh hour.” As a result, NBCU threatened to remove their 46 TV Everywhere apps if a new agreement wasn’t reached.

Now that a deal with Roku has been signed, all eyes point to Amazon Fire TV, which along with select smart TV platforms (Samsung and LG) are the major platforms left for Peacock.

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