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Where is Sony in the Streaming Wars?

Jeff Kotuby

As more film studios and streaming services partner up to deliver better experiences than the competition, one notable name seems to be perfectly content sitting it out — Sony.

Late last week, The Wall Street Journal profiled Sony and its current stance on the streaming industry. Rather than jump into the fray with “Sony+” or something of the sort, it has instead provided different streaming platforms with content, akin to a “content arms dealer” of sorts. “None of them can deal with each other, but all of them can deal with us,” said Tom Rothman, chairman and chief executive of Sony Pictures Entertainment’s Motion Picture Group, adding that his company’s future will be well served by selling to rivals. “It’s certainly been a zigging-where-everyone-zags strategy. It’s proved very lucrative for us.”

Recently, Sony struck a deal with Amazon’s IMDb TV to stream Norman Lear series like All in the Family, Sanford and Son, and The Jeffersons. Earlier this year, Sony and Netflix struck a deal that would see Sony's films come exclusively to the platform. The deal also may include future Netflix projects based on Sony properties, including video games. Sony is also tied to Disney thanks to Spider-Man, so we could eventually see Sony products on Hulu and Disney+, too.

  • Venom : Ça va être un carnage

    30 septembre 2021

    Investigative reporter Eddie Brock (Tom Hardy) has made peace with the alien symbiote in his body. But all hell breaks loose when serial killer Cletus Kasady (Woody Harrelson) suddenly develops the powers of an alien called Carnage.

    The supporting cast includes Michelle Williams, Naomie Harris, Stephen Graham and Reid Scott.

  • Morbius

    30 mars 2022

    Dangerously ill with a rare blood disorder, and determined to save others suffering his same fate, Dr. Michael Morbius (Jared Leto) attempts a desperate gamble. What at first appears to be a radical success soon reveals itself to be a remedy potentially worse than the disease.

    The introduction of Marvel’s vampire character opens the door for a potential crossover with the upcoming “Blade” series starring Mahershala Ali.

    The film also stars Matt Smith, Adria Arjona, Jared Harris, Al Madrigal, and Tyrese Gibson.

    “Morbius” will first stream on Netflix.

Sony tried streaming content with its platform Crackle, a contemporary to Netflix’s online streaming service. it never took off, thanks in part to Sony’s lack of focus and investment into the platform, and it recently unloaded Crackle to Chicken Soup for the Soul Entertainment. Sony’s past could play into its current hesitance to start another streaming service, even though it would certainly have the content to thrive. If Sony simply combined its existing Marvel IPs with content set around its popular Sony Interactive Entertainment IPs, like God of War, The Last of Us, Ratchet & Clank, and Uncharted, they could be a formidable foe in the streaming industry. Last of Us and Uncharted already have existing projects around them, but imagine how awesome a full-fledged God of War series would be? Seems like a missed opportunity.

  • The Last of Us

    Vingt ans après la destruction de la civilisation moderne, Joel, un survivant endurci, est engagé pour faire sortir Ellie, une jeune fille de 14 ans, d’une zone de quarantaine oppressante. Ce qui n’est au départ qu’un petit travail se transforme rapidement en un voyage brutal et époustouflant, alors que ce duo improbable dépend de l’autre pour sa survie.

  • Uncharted

    10 février 2022

    Nathan Drake, voleur astucieux et intrépide, est recruté par le chasseur de trésors chevronné Victor « Sully » Sullivan pour retrouver la fortune de Ferdinand Magellan, disparue il y a 500 ans. Ce qui ressemble d’abord à un simple casse devient finalement une course effrénée autour du globe pour s’emparer du trésor avant l’impitoyable Moncada, qui est persuadé que sa famille est l’héritière légitime de cette fortune. Si Nathan et Sully réussissent à déchiffrer les indices et résoudre l’un des plus anciens mystères du monde, ils pourraient rafler la somme de 5 milliards de dollars et peut-être même retrouver le frère de Nathan, disparu depuis longtemps… mais encore faudrait-il qu’ils apprennent à travailler ensemble.

For now, though Sony looks to be perfectly fine with providing a show here and a movie here while its contemporaries do all the fighting.

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