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YouTube TV Price Hike: How Users Are Reacting to the Service’s 30 Percent Price Increase

Torrey Hart

YouTube TV announced this morning that it is raising its price to $64.99. The 30 percent price hike goes into effect immediately for existing users, and for everyone else on their next billing cycle (after July 30). The news comes just a month after the company announced they would be adding Viacom channels like MTV, VH1, and Comedy Central, which are launching on YouTube TV today.

This is the third, and largest, price increase for the service since launching. In March 2018, YouTube TV raised its price from $35 to $40 for new customers. In March 2019, after adding Discovery channels to the service, it raised the price from $40 to $50 – including those grandfathered at the $35 pricing when the service first launched.

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YouTube TV also recently removed YES Network, Fox Sports West and Fox Sports Prime Ticket in New York and Los Angeles. The service did, however, reach a last-minute deal to keep Fox Sports RSNs in most other primary markets.

It’s always going to be tough to get users on board with a price increase that steep, but the move comes at a time when many subscribers are stuck at home due to the COVID-19 pandemic, and users were quick to take to social media to voice their opinions – mostly negative.

We put together a handy guide of alternatives to YouTube TV for those looking to switch.

What Customers Are Saying on Twitter

YouTube TV Response

In response to the backlash, YouTube TV tweeted that while it would “like to offer channels a la carte, it’s not fully up to [them].” The service added that most networks require their full slate of channels to be included in licensing deals.