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Julie McNamara Expands Role at CBS All Access, Now Oversees All Programming

Fern Siegel
Fern Siegel is a seasoned editor/writer that has written for The Streamable since 2018.
Read full bio ›
Fern Siegel

CBS All Access has upped Julie McNamara as executive vice president, head of programming. Previously, she was executive vice president of original content for the streamer.

She will report to ViacomCBS Chief Digital Officer Marc DeBevoise and CBS Chief Creative Officer David Nevins.

The promotion means McNamara will be charged with overseeing program strategy, which includes acquiring original series, as well as securing content in-house.

Also on the hiring front, Jeff Grossman was named EVP, content strategy and operations for the streamer and CBS Entertainment Digital, a new role. He reports to McNamara and CBS Entertainment head Kelly Kahl. Rob Gelick was also promoted to the position of EVP-GM streaming services and Chief Product Officer.

In its Q4 2019 earnings report on Feb. 20, ViacomCBS said it plans to launch a broader streaming service, which will be an expansion of CBS All Access. It also noted its paid domestic subscribers for CBS All Access and Showtime OTT hit 11 million.

Photo credit: CBS All Access

Fern Siegel
Fern Siegel is a seasoned editor/writer that has written for The Streamable since 2018.
Read full bio ›
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DIRECTV STREAM Cash Back

Let us know your e-mail address to send your $50 Amazon Gift Card when you sign up for DIRECTV STREAM.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

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  • Purchase must be completed on the DIRECTV STREAM website.
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Hulu Live TV Cash Back

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