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Streaming TV Surpasses Broadcast TV in Nielsen’s New Monthly Snapshot

Jeff Kotuby

In their new TV and streaming snapshot “The Gauge,” Nielsen reported 26 percent of all television consumption was done through various streaming services, including Netflix, Hulu, Amazon Prime Video, and Disney+. Netflix led the pack with 6 percent of the streaming share, but YouTube (which also includes YouTube TV) and Hulu (which also includes Hulu Live TV) were close behind.

Streaming’s 26 percent narrowly edges broadcast TV’s 25 percent and is inching closer to cable’s 39 percent share. The full split can be seen below, courtesy of Nielsen:

“The past year has categorically shifted the television viewing landscape,” said says Brian Fuhrer, SVP of product strategy at Nielsen. “Even as people begin to dive back into their pre-pandemic activities, based on the changes many made to enable streaming coupled with the variety of newly introduced services, we expect people to keep sampling and exploring their options. Maybe just as importantly, as production ramps back up, new content will enter the space, driving additional traction.”

Streaming usage has exploded since the pandemic began last year, though subscriber growth is slowing as the world returns to some sort of normalcy. 2020 subscription and consumption numbers were stellar across the board, though the early 2021 number seem to be a bit off the mark for certain companies. Netflix missed its subscriber projections for Q1 of this year, as did Disney+ in Q2.

Netflix

Netflix is a subscription video streaming service that includes on-demand access to 3,000+ movies, 2,000+ TV Shows, and Netflix Originals like Stranger Things, Mindhunter, Queer Eye, and Russian Doll. They are constantly adding new shows and movies — and have even begun creating original films like The Irishman (Robert De Niro, Al Pacino) and Dolemite is My Name (Eddie Murphy).

Netflix offers three plans — on 1 device in SD with their “Basic” (USD 8.99) plan, on 2 devices in HD with their “Standard” (USD 13.99) plan, and 4 devices in up to 4K on their “Premium” (USD 17.99) plan.

Netflix spends more money on content than any other streaming service meaning that you get more value for the monthly fee.

However, it’s not all doom and gloom — HBO Max has grown tremendously over the past year, thanks to blockbuster films like “Wonder Woman 1984,” “Zack Snyder’s Justice League,” “Godzilla vs. Kong,” and “Mortal Kombat” coming to the service, and should continue to grow due to its new ad-supported option. Discovery’s streaming service discovery+ has also grown exponentially, powering the company to 15 million total streaming subscribers across all of their channels. These two companies will join forces in the near future and become Warner Bros. Discovery, which should offer plenty of growth opportunities in the future.

HBO Max

HBO Max es un servicio de transmisión de video por suscripción que brinda acceso a la biblioteca completa de HBO, junto con Max Originals exclusivos, y acceso a todas las películas de Warner Bros. en HBO Max poco después de que estén en los cines.

HBO Max HBO Max tiene dos planes: un plan móvil “Mobile” ($99 / mes), que está diseñado para un solo usuario en su dispositivo móvil, así como un plan familiar “Multitelas” ($149 / mes) ofrece a las familias acceso a 3 usuarios simultáneos.

Los suscriptores tendrán acceso a series exitosas de HBO como Succession, Sex and The City, Sopranos, Game of Thrones, Curb Your Enthusiasm, y mas.

Todos los suscriptores de HBO Max obtendrán las bibliotecas completas de programas como “Friends”, “The Big Bang Theory”, “South Park”, “Fresh Prince of Bel Air”, “The West Wing”, y mas.

Los suscriptores de HBO Max obtendrán Max Originals adicionales que incluyen Love Life, Raised By Wolves, Dune: The Sisterhood , Tokyo Vice , The Flight Attendant , Gremlins , Legendary, Craftopia, los nuevos dibujos animados de Looney Tunes, y The Not Too Late Show with Elmo de Sesame Workshop.

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