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Roku Holds Streaming Lead Among Connected Devices, Streaming Rates Up in Q2

Fern Siegel

There’s good news for streaming and connected-devices in the second quarter, according to Conviva’s just-released “State of Streaming” report.

Global share of smart TV viewing more than doubled, while viewing time increased 239 percent year over year. Connected TV devices, such as Roku and Amazon Fire TV, saw a 61 percent increase YOY.

Roku holds its lead among connected TV devices, grabbing half of the total viewing time for the category. Amazon Fire TV captured 29 percent, Apple TV 8.7 percent, Chromecast 7.3 percent, Android TV 3.6 percent and Humax 1.3 percent

Data for Conviva’s “State of Streaming” report was primarily collected from Conviva’s proprietary sensor technology, currently embedded in 3 billion streaming video applications, measuring in excess of 500 million unique viewers watching 150 billion streams per year.

Connected TV devices had the largest share of viewing time in both North America (56 percent) and Europe (32 percent). In South America, smart TVs (40 percent) had the largest share (40 percent). Desktops are still the primary streaming devices in Asia (49 percent) and Africa (43 percent).

“Shelter-in-place mandates skyrocketed streaming viewership in April, led by Europe which saw a 174 percent increase year over year,” stated Bill Demas, CEO, Conviva.

While YouTube is mostly watched on mobile devices — which had a 59 percent share of time-spent in Q2 — CTVs and consoles had a 25 percent share of YouTube viewing in the period — up 69 percentage points from a 16 percent share in Q2 2019.

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