DAZN, the live sports streaming service, announced today that they will have Matchroom Boxing’s rematch between two of the biggest YouTube celebrities. In August 2018, Logan Paul and JJ “KSI” Olatunji fought to draw on YouTube in a $10 PPV. While the fight saw over a million views, there were even more pirated streams on services like Twitch.
Now, to combat that, the two YouTuber stars will be bringing their rematch on November 9th at The Staples Center live exclusively to DAZN which has a little more than 4 million subscribers around the world. Unlike the previous fight, the match is not PPV. Instead, subscribers to DAZN in countries like U.S., Canada, Germany, Brazil, and Japan will get it as part of their $20 a month subscription (or $99 annual plan).
Internationally, U.S. sports has been a huge driver of DAZN’s growth mainly from NFL/MLB in which they have streaming rights in markets like Canada and Japan DAZN has rights to NFL Sunday Ticket, NFL RedZone, Premier League, UEFA Champions League, Serie A, and LaLiga which is available to subscribers at just $20 a month.
In the U.S. though, the focus has been on Boxing and MMA through deals with Golden Boy Promotions, Bellator, and Matchroom Boxing who will be promoting the Paul/KSI rematch. The company which signed an 11-fight $365mm deal with Canelo Alvarez, saw his latest fight against Daniel Jacobs, streamed by 1.2 million subscribers across U.S., Austria, Canada, Germany, Italy, Japan, Spain and Switzerland.