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Amazon Expands Fire TV Edition to Support Your Car

Jason Gurwin

After first announcing Fire TV Edition Smart TVs at CES in 2017, the program now has over 150 Fire TV Edition models in more than 10 countries. The company has since expanded to add soundbars and additional televisions from global brands like Grundig, JVC, Onida and Anker and retailers like Best Buy.

Now, the company plans to bring the television operating system to new platforms — including your car. Amazon is expanding the program to automakers partnering with BMW and Fiat Chrysler.

With hands-free access to Alexa, touch screen interface and offline playback capabilities, parents and kids alike can enjoy the living room TV experience in the car and watch a wide variety of content – latest shows from Netflix, Prime and FreeTime or shows recorded with Fire TV Recast or saved locally on-device. Content can be streamed using a vehicle’s Wi-Fi or LTE connection, a mobile hotspot, or any other WAN-enabled device.

Additionally, Amazon is opening up their platform to new operators after success with Tata Sky in India and Verizon in the U.S. Starting today, Fire TV is enabling television and telecommunication operators to quickly bring Fire TV Edition devices to their customers in a more customized and cost-effective way.

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