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Amazon Offering One Free Year of Food Network Kitchen to Fire TV and Tablet Owners

How to Install and Get One-Year Free of Food Network Kitchen

Stephanie Sengwe

Amazon is bringing Food Network Kitchen free of charge for a year to its Fire TV and Fire tablet customers. According to Variety, the e-commerce giant is paying Discovery to bring the cooking service to their customers in the U.S. Amazon was Discovery’s launch partner when they debuted Food Network back in October.

“We obviously didn’t know something like this was coming with COVID,” said Peter Faricy, CEO of Discovery’s global direct-to-consumer business. “People are spending a lot more time at home — and they’re cooking and and streaming more at home. This is probably the most ideal product for the pandemic.”

How to Get a Free Year of Food Network Kitchen

  1. Click here to install Food Network Kitchen on Fire TV
  2. Open the app.
  3. Click “Activate Now”.
  4. Choose a renewal option.
  5. Login with your Amazon email and password.

Though neither company is disclosing terms of the deal, they did reveal that Amazon is paying Discovery for the year-long offers. Discovery currently has a “three-year deal that makes Amazon’s Alexa the exclusive voice service for Food Network Kitchen, to provide hands-free navigation and step-by-step instructions for recipes.”

According to Faricy, Food Network Kitchen has been downloaded five million times to date, with visitors and watchtime up more than 50 percent due to the pandemic. He also revealed subscriptions have increased more than 50 percent.

Due to the coronavirus outbreak, Discovery halted all production on Food Network Kitchen’s popular live cooking classes in its New York and LA studios. However, according to Variety, the company is ramping production back up on May 2 and 3 and bringing live classes back on the app. “The two-day series, being touted as the “We Cook Together Weekend!,” will feature all-new cooking classes — live from the personal kitchens of Valerie Bertinelli, Scott Conant, Bobby Flay, Tyler Florence, Amanda Freitag, Alex Guarnaschelli, Marc Murphy, Michael Symon and Jet Tila,” Variety stated.