Apple Likely to Release Details of Their Streaming Service Tomorrow

Like many media companies launching their streaming services, Apple has been quite mum on the ins and outs of its upcoming service—Apple TV+. For the most part, Apple has given out information regarding their original programming. However, other vital information such as price point and launch date has been left to conjecture.

Bloomberg reported last month that Apple plans to launch Apple TV+ in November for $9.99. If true, Apple TV+’s launch would come right at the heels of Disney+ which is slated to come out Nov. 12. Bloomberg also reported that Apple TV+ is considering releasing the first three episodes of a season, then an episode per week thereafter—which is different from Netflix’s binge-watching model as well as Hulu and HBO’s model of releasing episodes weekly.

This seems to match Apple’s senior vice president of Internet Software and Services, Eddy Cue’s sentiments. In an interview back in July, Cue asserted that Apple TV+ would definitely do things differently from Netflix. He told the Sunday Times, “Their motto is to create a lot of content so there’s always something for you to watch, and it’s working really well,” Cue remarked. “There’s nothing wrong with that model, but it’s not our model.”

When it comes to original content, it seems the company spared no expense. The Financial Times also reported that Apple upped their budget from $1 billion to $6 billion—doling out $300 million on the first two seasons of the Jennifer Aniston, Reese Witherspoon and Steve Carrell-helmed original, The Morning Show.

With the Apple iPhone Event, taking place tomorrow at the Steve Jobs Theater, the company is expected to give more details on their service.