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Breaking: YouTube TV Announces Price Increase; Base Rate Now $72.99, 4K Plan Drops to $9.99

Matt Tamanini
Matt is The Streamable's News Editor and resident Ohio State fan. You can find him covering everything from breaking news to streaming comparisons to sporting events. Matt is extremely well-rounded, having worked for the Big Ten Conference, BroadwayWorld, True Crime Obsessed, and Land-Grant Holy Land before joining TS. He cut the cord in 2014, streams with a Fire TV, and his favorite titles include "The Bear," "The Great British Bake Off," "Mrs. Davis," and anything on the Hallmark Channel.
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Matt Tamanini

After more than three years at $64.99, YouTube TV announced on Thursday that the live TV streaming service would be raising its monthly rate to $72.99 per month. The price increase will begin Thursday, March 16 for new customers, with it taking effect on April 18 for existing subscribers.

In a statement, the streamer cited the rising cost of content for its first price increase since June 2020. The updated price will continue to include 100+ channels, a DVR with unlimited storage, up to 6 accounts per household, and 3 concurrent streams. No additional fees are required for broadcast, HD, set-top box, or DVR.

For YouTube TV to have kept its $65 monthly rate for nearly three years is a bit unusual, especially as nearly every other streaming service has gotten into an annual pattern of upping its prices. With the streamer becoming the new home to NFL Sunday Ticket this fall, The Streamable had predicted that its rate was likely to increase at some point this year.

Now that the streamer is the exclusive home to one of the signature packages in all of sports broadcasting, YouTube TV has the ability to differentiate itself from its live-streaming competitors. fuboTV, Hulu + Live TV, Sling TV, and DIRECTV STREAM have all raised their prices in the past few months.

If you are a current subscriber to YouTube TV’s 4K Plus package, this will actually represent a price decrease for you. That is because the service is cutting its price in half, dropping from $19.99 per month to $9.99. That change goes into effect today for new and existing customers alike.

New and existing YouTube TV subscribers who have never subscribed to 4K Plus can do so for 12 months at just $4.99 per month. Similarly, if existing users are currently on a promotional price below the new $9.99 monthly rate for 4K Plus, they will be able to keep that lower promotional price until it is over, at which point they will automatically be moved to the new price.

So, if you subscribed to YTTV for $64.99 per month and opted for the $19.99 4K add-on, your total was $84.98, however, after the changes announced on Thursday, your monthly bill will be $82.99.

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YouTube TV

YouTube TV is a live TV streaming service with more than 60 channels for $72.99/month. This plan includes local channels, 32 of the top 35 cable channels, and regional sports networks (RSNs) in select markets. The service includes an unlimited DVR.

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With the recent addition of Viacom channels (BET, MTV, Comedy Central, etc.) to the service, they are only without Hallmark and A+E Networks (Lifetime, History, A&E).

They recently added NFL Network and new Sports Plus add-on which include channels like NFL RedZone for $11 a month.

YouTube TV offers select 4K content, including some live sports and on-demand shows, as part of their 4K Plus add-on. The 4K Plus add-on is $9.99 a month and also includes offline downloads and unlimited streams on your home network.

If you want a cheaper service with many of the entertainment channels on YouTube TV, you can subscribe to Philo which includes A+E, Discovery, Viacom, Hallmark, and other channels for just $20 a month after a 7-Day Free Trial.

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$72.99+ / month
tv.youtube.com
Matt Tamanini
Matt is The Streamable's News Editor and resident Ohio State fan. You can find him covering everything from breaking news to streaming comparisons to sporting events. Matt is extremely well-rounded, having worked for the Big Ten Conference, BroadwayWorld, True Crime Obsessed, and Land-Grant Holy Land before joining TS. He cut the cord in 2014, streams with a Fire TV, and his favorite titles include "The Bear," "The Great British Bake Off," "Mrs. Davis," and anything on the Hallmark Channel.
Read full bio ›
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DIRECTV STREAM Cash Back

Let us know your e-mail address to send your $50 Amazon Gift Card when you sign up for DIRECTV STREAM.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new DIRECTV STREAM subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • Purchase must be completed on the DIRECTV STREAM website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Sling TV Cash Back

Let us know your e-mail address to send your $25 Uber Eats Gift Card when you sign up for Sling TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Sling TV subscribers to Sling Orange, Blue, or Sling Orange + Blue.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Sling TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Hulu Live TV Cash Back

Let us know your e-mail address to send your $35 Amazon Gift Card when you sign up for Hulu Live TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Hulu Live TV subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Hulu Live TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.