CBS Reaches 8 Million OTT Subscribers, Expects 25 Million CBS All Access & Showtime Subs by 2022
As part of their 2018 Fourth Quarter earnings, CBS announced that they have surpassed 8 million direct-to-consumer subscribers of CBS All Access and Showtime. The company originally projected that it would take another two years to reach that number of subscribers.
The company has now set a new goal to reach 25 million domestic subscribers of both of their OTT services by 2022. By comparison, Hulu and Amazon Prime Video surpassed that number by the end of 2018, while Netflix announced 60 million domestic subscribers (150 million worldwide) in January.
CBS All Access has aggressively added new original content especially around the Star Trek universe. The company recently started their second season of Star Trek: Discovery and will be adding an animated series called Star Trek: Lower Decks, as well as one featuring Patrick Stewart as Jean Luc Picard and another with Crazy Rich Asians star Michelle Yeoh. The service also has a reboot of The Twilight Zone with Jordan Peele coming in April.
Both Showtime and CBS All Access have benefited from the additional reach of content aggregators like Amazon Prime Video Channels — which some have pegged at 50% of their OTT subscribers. With the recent launch of Roku’s own premium subscription manager, and Apple expected to reveal their own in April — it wouldn’t be a surprise to see these services to continue their rapid growth.