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Confirmed: NBC and Peacock to Retain Premier League Soccer Rights Until 2028

Jeff Kotuby

Despite all the fun we’ve had speculating, the Premier League will remain on its longtime U.S. broadcasting home — NBC.

The company confirmed a new six-year rights extension that will see England’s top flight remain on NBC’s linear and digital platforms until 2028. It is expected that the new deal is worth over $2 billion.

Richard Masters, Premier League Chief Executive, said: “We are delighted to announce our new US broadcast deal with NBC Sports, who have been brilliant partners for the Premier League over the last nine seasons. NBC Sports has significantly strengthened the popularity of the League in the United States in that time through its fantastic coverage and promotion.”

Earlier today, John Ourand of Sports Business Journal reported that he heard rumblings that NBC will retain the Premier League broadcasting rights.

Last month, Ourand reported that U.S. media rights for the Premier League were up for grabs as NBC’s current deal for the EPL ends next May. CBS, ESPN, and FOX were expected to join NBC at the bargaining table and submit formal bids for broadcasting rights, and there was speculation that the league would even consider a split deal.

NBC paid more than $150 million as part of a six-year deal signed in 2015 and while no terms have been disclosed on the actual deal just yet, a new deal was rumored to cost upwards of $2 billion, quite the cost to retain the Premier League rights. In fact, it was reported that a joint venture between WarnerMedia and Fox was actually higher than NBC’s bid but the Premier League opted to stay with their longtime business partner rather than leave.

This new deal will likely have quite a bit of Peacock involved as the company looks to move more sports content to its streaming app. You can currently also watch Notre Dame football on the app, as well as Sunday Night Football, the Premier Lacrosse League, and more. Peacock’s identity as a digital streaming platform may have actually tilted the scales in NBC’s favor, as more sports fans cut the cord and rely on streaming services to access their favorite sports.

NBC is also adjusting its linear approach, as it sunsets NBC Sports Network at the end of this year and moves sports to USA Network. Premier League fans are already well-versed in the guessing game of finding their favorite teams across Peacock, NBC, USA Network, CNBC, and NBC Sports Network — but now they’ll only have to bounce between three networks and Peacock. As NBC moves into its next phase of sports broadcasting, it will retain one of its two “franchise” stalwarts along with the NFL.

Pete Bevacqua, NBC Sports chairman, said: “We are excited to come to this long-term extension with the Premier League. Our Premier League team, led by Jon Miller, has been incredibly dedicated to growing the Premier League in the United States over the last nine years. This new agreement is also a testament to the hard work of production, marketing and other areas of our company, as well as the tremendous partnership that has been established with the leadership and club owners of the Premier League.”

Peacock

Peacock is a subscription video streaming service from NBCUniversal that gives access to up to 15,000 hours of content including original shows, blockbuster movies, and classic television series.

It will include news, entertainment, sports, late-night, and reality from various NBCU properties including NBC, Bravo, and E!.

Just like other streaming services, Peacock will have their own original series including reboots of Save By The Bell, Punky Brewster, and Battlestar Galactica. They also have shows like Rutherford Falls (Ed Helms), Dr. Death (Alec Baldwin), and a behind-the-scenes docs-series about Saturday Night Live.

The company has acquired the rights to many classic shows like the entire Dick Wolf library including Law & Order and Chicago Fire, Parks and Recreation, and The Office.

The service will also feature blockbusters and critically-acclaimed films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination and content acquired from Hollywood’s biggest studios.

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