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DAZN to Join Prime Video Channels as Part of Global Distribution Agreement

Jeff Kotuby

Two of the most influential sports streaming entities will come together starting in 2023 — DAZN and Prime Video.

On Thursday, DAZN announced a partnership with Amazon that will offer the former as a new Prime Video Channel. This partnership will give Prime Video customers access to DAZN’s selection of live and on-demand sports content for an additional monthly fee. Starting Thursday, Spain and Germany will be the first two countries to have access to DAZN on Prime Video Channels, followed by Japan and other markets shortly thereafter; the rollout will continue throughout 2023.

“This new partnership with DAZN is an exciting step forward for Prime Video’s global sports offering, and gives our customers more choice of the best live and on-demand sports, all in one place,” Prime Video’s global head of sports Jay Marine said.

Around the globe, DAZN streams over 40,000 international soccer matches per year, including contests from Spain’s premiere soccer league LaLiga; undoubtedly one of the main reasons that the streamer is choosing to launch first in Spain. The company also extended its agreement with the UEFA Champions League in Germany through 2027, another of the first-day launches.

Professional wrestling fans should expect to see even more content on DAZN in 2023. The service announced in November that it had reached a deal to carry televised episodes and pay-per-view events from Impact Wrestling. The deal does not affect U.S. customers yet, but it does cover fans in the U.K., Ireland, Switzerland, Austria, France, Poland, Spain, Italy, the Netherlands, Japan, Brazil, and more.

For many consumers, Prime Video Channels are a boon, as now they can access tons of streaming content from one central hub. Availability on the hub is also a great thing for services, as they can engage with an audience they otherwise may not have. It leads to more subs, too — in 2020, HBO Max had five million subscribers from Prime Video Channels alone. While HBO Max is one of the most popular third-party streamers on Prime Video Channels, the service also gives smaller services like Screambox, Magnolia Selects, Acorn TV, HI-YAH, and more an opportunity to showcase their libraries and improve their businesses.

“This is great news for sports fans around the world with even more ways to access DAZN’s broad selection of premium sports content,” DAZN CEO Shay Segev said. “We are excited to create a long-term global partnership with Prime Video as we continue to innovate in digital sports experiences for customers.”

While DAZN will continue to roll out availability via Prime Video Channels internationally throughout 2023, the United States and Canada were not specifically mentioned in the initial announcement, likely because its international offerings are far more robust than they are domestically.

  • Amazon Prime Video

    Amazon Prime Video is a subscription video streaming service that includes on-demand access to 10,000+ movies, TV shows, and Prime Originals like “The Lord of the Rings: The Rings of Power,” “Jack Ryan,” “The Marvelous Mrs. Maisel,” “The Boys,” and more. Subscribers can also add third-party services like Showtime, and Starz with Amazon Prime Video Channels. Prime Video also offers exclusive live access to NFL Thursday Night Football.

    The Prime Video interface shows content included with your subscription alongside the ad-supported Freevee library and some shows and movies you need to purchase, so be sure to double-check your selection before you watch.

    Prime Video is included with Amazon Prime for $12.99 per month ($119 per year), or can be purchased on its own for $8.99 per month.

  • DAZN

    DAZN is a live sports subscription streaming service that offers 80+ fights a year from Matchroom USA, Bellator, Golden Boy Promotions, World Boxing Super Series, and Combate Americas. All plans include UEFA Women’s Champions League, darts, and documentaries.

    For all fights, they include every match from the entire undercard through the main event.


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