Disney Plus Launches With 3.2 Million Mobile App Downloads
When Disney+ launched yesterday, the highly anticipated streaming service immediately became the topic of the day. Though a lot of traffic was anticipated, the website crashed within hours of the launch, leaving a lot of fans frustrated and forcing the company to make a statement. Now Apptoptia, an app analytics company, is quantifying the mayhem.
According to Apptopia, Disney+ was downloaded 3.2 million times to mobile devices and garnered 1.3 million hours of viewership in its first 24 hours. It immediately became the number one app in the Apple iOS app store in both the US and Canada, and in the Netherlands — where it’s been available since September as part of a free beta test — it’s at number two.
In addition, the launch of Disney+ also boosted Hulu and ESPN+ downloads, according to Apptopia. In the iOS app store, Hulu’s ranking jumped to No. 15, the highest it’s been in six months and ESPN+’s ranking leaped from 163 to No. 23.
One of the top selling points of Disney+ is that customers can opt to subscribe to the service as part of a bundle package that comes with the ad-supported tier of Hulu, as well as ESPN+. Customers can get the for $12.99 a month, which is $5 less than if you subscribed to each service separately. With the bundle, you can get the three services for less than Netflix.