Food Network Kitchen Taps Mary McCartney for New On-Demand Classes and On-Air Special
Discovery’s new app, Food Network Kitchen, is teaming up with British cookbook author, photographer and vegetarian chef, Mary McCartney, for a series of new on-demand cooking classes as well as an on-air special set to debut next month.
“We are excited to partner with Mary McCartney to bring her passion and extraordinary background to our viewers and fans,” said Courtney White, president of Food Network. “Presenting unique culinary voices to satisfy the tastes of our audience is something we strive to do across all our platforms, and we know fans will love her easy, family-friendly recipes and the stories behind them.”
McCartney’s classes are available now on Food Network Kitchen and feature recipes for lemon pesto spaghetti, spicy yummy rice noodles, easy peasy pea soup and black bean and sweet corn tacos. Her special, “Mary McCartney Serves It Up,” is slated to premiere Sunday, Jan. 5, on Food Network.
Food Network Kitchen launched in October and offers 25 weekly live classes with five daily live classes on weekends. Some of the live classes are taught by Bobby Flay, Rachael Ray, Martha Stewart, Alton Brown, Anne Burrell, Daniel Boulud, Scott Conant, Giada De Laurentiis, Guy Fieri, Ana Garten and Alex Guarnaschelli.
Discovery Inc. also collaborated with Amazon to offer Food Network Kitchen through Amazon Alexa and Echo Show, Fire Tablets, Fire TV streaming media devices and Fire TV Edition smart TVs. Customers will be able to not only use Alexa to access Food Network Kitchen’s content but also save recipes from episodes.
The platform brings over 800 on-demand cooking classes with the world’s greatest chefs to consumers. On-demand lessons will be updated daily, with Food Network Kitchen offering a hefty selection of 3,000 instructional videos, including step-by-step videos by Michelin-star chefs, James Beard award-winners, bestselling cookbook authors and restaurateurs from Panna, the award-winning digital cooking app, which was recently acquired by Discovery.
Food Network Kitchen is available for a 90-day free trial period. Afterwards, consumers can sign-up for free for limited access or subscribe to the full service for $6.99/month or $59.99/year. There is a limited-time discounted rate of $4/month or $47.99/year. Food Network Kitchen will roll out across additional platforms and devices in 2020.