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fuboTV adds Execs from Tidal & Warner Bros

In a move to expand critical growth areas including subscriber engagement and experience, fuboTV has announced key appointments to its senior leadership team.

Erik Gerson and David Yoon have been appointed to the newly-created positions of senior vice president, engagement and senior vice president, design, respectively.

fuboTV CEO David Gandler shared:

“fuboTV is committed to raising the bar in user engagement and experience across our live TV streaming platform, and today’s appointments underscore this investment in our subscribers. With the additions of Erik and David to our world-class executive team, we are in an even stronger position to build for the future.”

In his new role, Gerson is responsible for growing user engagement across fuboTV’s web, mobile and connected TV platform while also increasing lifetime value of subscribers.

Prior to joining fuboTV, Gerson was senior vice president, customer experience at music streaming subscription service TIDAL, where he led user acquisition, customer retention, direct marketing and customer care/experience. He has held senior marketing and customer experience roles at Nestle USA, Hearst Digital Marketing Services, Cricket Wireless, Atari, Gateway and Sony Electronics.

Yoon, who is tasked with managing all design and creative services for fuboTV, was most recently vice president of design at WB Digital Labs, an OTT platform service provider which owns and operates DramaFever and has helped companies such as AMC, Boomerang, Warner Archive and DC Comics build OTT offerings to boost their direct-to-consumer initiatives.

Prior to WB Digital Labs, Yoon created interactive experiences for digital and ad agencies as well as entertainment companies for brands including Universal Motown Records Group, Island Def Jam, Sony Pictures Classics, Rockstar Games, Swarovski, Absolute, Pfizer, Taco Bell, Verizon and a broad range of Procter & Gamble brands.