fuboTV Targets Cord-Cutters with New Ad Campaign
fuboTV announced today the launch of a new, national TV marketing campaign that highlights the quality of its platform with a simple and clear message, “Don’t Compromise.”
Launching in time for kickoff of the new NFL season, the “Don’t Compromise” campaign includes four 30-second commercials that will air during football, basketball and baseball coverage on national TV networks, including 24/7 sports channels, and on regional sports networks (RSNs) in key markets.
Alberto Horihuela, fuboTV’s Co-Founder & CMO:
“The ‘Don’t Compromise’ campaign also reflects our evolution. Last year’s campaign targeted male sports fans who wanted the most sports for the least money. Today, we’re leading with sports but, with the addition of premium entertainment and news networks to the lineup, we’ve built a true cable replacement for the whole family. More value means no compromise.”