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Haystack Acquires More Than 2 Million Additional Users, Rebrands as Haystack News

Stephanie Sengwe

Haystack TV — an ad-supported streaming service providing users with local, national and global TV news — announced today they have rebranded their service from Haystack TV to Haystack News. The service also revealed to The Hollywood Reporter that they saw record growth over the course of the last year, acquiring between two and three million new users. Definitive total numbers were not divulged, although THR believes the numbers are still under 10 million.

“This is a period of remarkable growth for Haystack, with downloads and usage surging as we accelerate our performance across all platforms. Haystack has extended our leadership with more premium news partners and support for more OTT platforms than anyone,โ€ said Daniel Barreto, CEO and co-founder of Haystack TV in a statement. โ€œThe importance of free access to news could not be more apparent as we battle a global pandemic, economic dislocation and social unrest.โ€

Haystack offers users a personalized news feed allowing them to select topics they are interested in and giving thumbs ups or downs to news segments. The service boasts nearly 300 U.S. broadcast stations supplying them with local news content, and Haystack is the only AVOD news service with local news coverage for more than 90 percent of all local U.S. markets. Haystack News is also the only AVOD news service with full availability on smart TV platforms.

Media companies contributing to Haystack TV include ABC News, AP, Bloomberg, CBS News, Cheddar, CNET, Euronews, Gamespot, Scripps, Newsy, Hearst TV and Yahoo Finance.

Earlier this year, Haystack announced that they entered into a new, multiyear AVOD distribution agreement with Hubbard Broadcasting. The agreement brings news content from Hubbardโ€™s six local TV network affiliates onto Haystack streaming platforms.

Haystack TV is available for free on major streaming media players like Roku, Apple TV, Amazon Fire TV, Android TV, as well as iOS, Android, and web at haystack.tv. The service is also available on both Sony and VIZIO Smart TVs.