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HBO Max Adds 4.4 Million Subscribers in Q4 2021 to Reach 73.8 Globally

Jason Gurwin

In an SEC filing, AT&T disclosed that HBO Max and HBO had a combined 73.8 million global subscribers as of the end of 2021. The company added 4.4 million global subscribers in the fourth quarter and nearly 12.8 million in 2021. With the growth the company says they were “ahead of management’s prior guidance that end-of-year subscribers would be at the high end of its 70 million to 73 million subscriber target.”

In comparison, Netflix has 213 million subscribers globally, while Disney+ had 118 million subscribers as of early October. HBO Max, however, has a ARPU of $11.82, which is in-line with Netflix, but more than double the others.

Yesterday, the HBO Max said that December 2021 was the the streamer’s most-viewed month since its launch in May 2020 in terms of hours viewed.

While the company didn’t unveil U.S. subscribers as part of the release, they are coming off of a Q3 where they they lost nearly 2 million subscribers, after cutting times with HBO cut ties with Amazon Prime Video in September. Prior to the loss of Amazon, Andy Forssel, chief of HBO Max, said he wasn’t worried about the impact. Forssel said that HBO's goal of 70 million subscribers by the end of the year remains achievable.

Earlier this year, HBO Max launched its service in 39 countries in Latin America and the Caribbean. In October, they had their European launch in Sweden, Denmark, Norway, Finland, Spain, and Andorra.

The fourth quarter slate provided a boon for HBO Max. In the quarter, HBO Max had the same day releases of “The Many Saints of Newark,” “Dune”, “King Richard”, and “The Matrix”, as well as the newest seasons of “Succession”, “Curb Your Enthusiasm,” and “Insecure.” They also debuted new series “And Just Like That…” and “The Sex Lives of College Girls.”

AT&T's announcement to merge with Discovery will expand HBO’s library significantly. During a Goldman Sachs Communacopia conference, Discovery CEO David Zaslav remarks that the library will be “as big or bigger than Netflix.”

HBO Max

HBO Max is a subscription video streaming service that gives access to the full HBO library, along with exclusive Max Originals. It is The Streamable’s choice for Best Streaming Service of 2022.

HBO Max has two tiers, an ad-supported plan for $9.99 and ad-free plan for $14.99. HBO Max without ads also includes features like the ability to download offline and 4K streaming.

Subscribers will have access to hit HBO series like Succession, Mare of Easttown, Curb Your Enthusiasm, and more.

All HBO Max subscribers will get the full libraries of shows like “Friends”, “The Big Bang Theory”, “South Park”, “Fresh Prince of Bel Air”, “The West Wing”, and more.

They also will get Max Originals that aren’t available to HBO channel subscribers, like “The Flight Attendant” (Kaley Cuoco), “Love Life” (Anna Kendrick), as well as reboots to “Sex In The City” and “Gossip Girl.”

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