MLB.TV Sees Streaming Growth in 2020 Shortened Season
After debuting with the largest regular season audience since 2011, MLB has seen mixed national ratings which have been comparable to the last few seasons. However, streaming audiences continue to see double-digit growth from 2019.
According to a report from SportBusiness, MLB says that MLB.TV, the league’s out-of-market package, has seen 1.3 million unique users, 11% above record numbers from 2019. Total games watched are up 7% from the previous record set in 2018.
But, where the league has really seen gains is in time watched — which is up 32% to 988.5 million from last year.
MLB.TV, the league’s out-of-market streaming package costs $59.99 for the entire 60-game MLB season. They also offer a $49.99 plan for a single team’s out-of-market games. Prior to the COVID-19 shutdown, the service was originally priced at $122 for the entire 160 game season.
The new pricing is a bit more expensive per game than it was originally supposed to cost this season, especially when you factor in a higher percentage of games will appear on ESPN, FOX, TBS, MLB Network — which will be blacked out.
Once again for the 2020 seasons, T-Mobile subscribers continue to have free access to the service.