NBCU-Owned Television Stations Launches LX, A Streaming Network for Gen Z and Millennials
NBCUniversal Owned Television Stations—a division of NBCUniversal that includes 42 local TV stations—announced the launch of LX, its new digital news brand targeted towards adults 18-45. The new platform can be found on YouTube and across social media platforms under NBCLX, or on LX.com. In April 2020, LX will debut as an over-the-air and streaming network with live programming playing an important role.
According to the company, LX stands for ‘Local X’ the ‘X’ signifying the exponential abilities that LX has in telling communities’ unique stories. LX will follow NBC and Telemundo owned stations’ commitment for providing live, local news to bilingual audiences. LX’s Visual Storytellers—Chase Cain, Ngozi Ekeledo, Clark Fouraker, Bianca Graulau and Alexa Liautaud—come from across the nation and will deliver in-depth and visually rich content that focuses on communities.
Some of LX’s launch stories include “Fighting Rising Temperature with Urban Farming” which tackles the topic of climate change and solutions with urban farming; “Surf: From Senegal to SoCal” which chronicles a California-based surfing program for black women; and “The Anti-Restaurant” a story about a young female Asian chef who opened a restaurant without any official culinary experience or training.
“Our team has been working hard to create a place that younger audiences can go to watch stories that are about them, and get the background about complex issues happening in their own backyard but still walk away feeling inspired about the power we all have to affect positive changes for our communities. We look forward to staying hyper-connected and engaged with our LX audiences to continue telling stories that enhance their news experience,” said President, NBCUniversal Owned Television Stations, Valari Staab.