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Peacock Launches ‘Road to Tokyo’ Pop-Up Channel, Dedicated to Olympic and Paralympic Moments

Stephanie Sengwe

Peacock won’t be banking on the traffic of the 2020 Olympics as they originally planned, but the streamer has managed to pivot and bring Olympic content to subscribers anyway. In an announcement today, the service revealed the launch of their first pop-up channel titled “Road to Tokyo,” which is dedicated to round-the-clock streaming of Olympic and Paralympic classic moments, documentaries and studio programming.

The streamer will also offer 10 documentaries produced by NBC Olympics, headlined by Peacock Originals’ “In Deep with Ryan Lochte” and “Kamome.” In addition, “Olympic Classics” will revisit buzzworthy events from recent Games, including Simone Biles’ gold-medal winning performance at the Rio 2016 Olympics, gold medal victories from Team USA in men’s basketball by the “Dream Team” at Barcelona 1992 and LeBron James and Kobe Bryant at Beijing 2008, as well as Carli Lloyd’s two-goal performance to propel women’s soccer to a gold medal in London 2012.

Peacock will also feature three exclusive specials looking ahead to next year’s Games — “Dreams Live On: Countdown to Tokyo” which examines the journey of star athletes, such as Simone Biles and Allyson Felix; “Lighting the Olympic Flame: Iconic Ceremony Moments,” which looks back at past Opening Ceremonies with interviews including participants like Michael Phelps and composer John Williams; and “The Olympics & Paralympics: Inspirational Moments,” which will present moments of courage and sportsmanship from recent past Olympics.

In addition to “Road to Tokyo,” Peacock also has a slew of content for sports fans. NBCUniversal previously announced that Peacock Premium will stream 175 exclusive Premier League matches in the 2020-21 season. All content previously presented on NBC Sports Gold’s “Premier League Pass” will shift exclusively to Peacock Premium.

In all, Peacock Premium users will have access to more than 1,500 hours of Premier League live match and shoulder programming coverage – the most robust offering ever available in the U.S., according to the company. Included in the deal are full-event replays for all 380 matches on-demand (after 9 p.m. ET).

Subscribers will also have access to coverage of the U.S. Open Championship and Women’s Open Championships, an NFL Wild Card Playoff Game, the Tour de France, La Vuelta and select events from next year’s Olympics. In addition, sports fans can enjoy on demand replays of events like Triple Crown horse racing, daily highlights from NBC Sports, and hundreds of hours of sports series, documentaries and films such as “Tiger Woods Chasing History,” “I Am Ali,” “Being Evel,” “Feherty” and “Willie.”

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