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Pluto TV Reaches 20 Million Users Domestically in Fourth Quarter

Stephanie Sengwe

As part of Viacom’s Q4 Earnings Call today, Viacom announced that Pluto TV—the free ad-supported streaming service they acquired in January—is now being used by approximately 20 million users every month, up nearly 70% this calendar year. This boost is from the 18 million they announced in August, and 12 million active users when they acquired the company for $340 million in January.

This milestone puts Pluto TV neck and neck with Tubi, who reported that they had reached 20 million active users back in May. In addition, May was also the single biggest month of revenue for the ad-supported, free movie and television service.

The increase is partly due to the 43 new channels they launched this quarter, including 24 Viacom branded channels. They also announced that Pluto TV Latino now has 22 channels, with over 4,000 hours of Spanish and Portuguese programming.

In October, Pluto TV added the Baywatch and Degrassi channels, in addition to 10 others. American Gladiators (Ch. 136), PursuitUP (Ch. 507),TBN (Ch. 635), Hillsong Channel (Ch. 637), MTV Block Party (Ch. 935), TV Terror channel 70, The Addams Family (Ch. 310), Fear Factor (Ch. 349), Criss Angel Mindfreak (Ch. 351), and the MTV HOLLA! WEEN (Ch. 921) all launched on Oct. 1.

Pluto TV also announced the launch of 11 all-new channels featuring Spanish-speaking programming on Pluto TV Latino. They added Dog, el Cazarrecompensas, Nick Latino, Nick Jr. Latino, Pluto TV Cine Acción, Pluto TV Cine Terror, Spike Aventura, Pluto TV Naturaleza, Pluto TV Cocina, Pluto TV Mundo, Pluto TV Realities en Español, and Pluto TV 007 en Español on Oct. 15.