Redbox’s Free Live TV Service Launches With 30 Channels, Lists Lionsgate as Flagship Partner
As Redbox enters the streaming game, Variety is reporting that their Free Live TV service launched with three Redbox-branded sections: Redbox Rush, which hosts action and adventure programming; Redbox Comedy; as well as Redbox Spotlight, which has featured and recommended titles. The service currently has approximately 30 channels, with CEO Galen Smith revealing they plan on launching 10 new channels every month.
The ad-supported platform doesn’t require a subscription, so there is no login or sign up needed.
“Our consumers are very value-conscious,” Variety quoted Smith saying. “As we think about meeting their entertainment needs, we think this is a great way to give them additional choices. We’ll figure out what content really resonates with consumers and continue to expand on that.”
In addition to Lionsgate, their flagship partner, Free Live TV has partnered with “Fremantle (“Family Feud”), FilmRise (“Unsolved Mysteries,” “Forensic Files” and a collection of movies), Vin Di Bona Prods.’ “AFV,” TMZ, USA Today, Jukin Media’s FailArmy and Pet Collective, Group Nine’s NowThis, Gravitas, Kabillion, Comedy Dynamics, Maverick Movies, People Are Awesome, and Cinedigm’s Dove Now, Docurama and ConTV,” Variety reports.
Free Live TV will compete with the Roku Channel, Pluto TV, Tubi, IMDb TV and Vudu. The service is currently available on Roku, iPhone, Apple TV, Android, Vizio and LG smart TVs.