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Report: ‘Top Gun: Maverick,’ Sheridanverse Help Paramount+ to Massive Popularity Jump in 2022

Jessica Lerner

Paramount Global has been on a pretty good run when it comes to streaming over the past few months: It plans to integrate Showtime into Paramount+ — rebranding the premium cable network as “Paramount+ with SHOWTIME.” The Taylor Sheridan Cinematic universe continues to set records on the company’s flagship streamer, 2022’s top movie, “Top Gun: Maverick,” landed on the service in December, UEFA Champions League soccer and the NFL are making the service a must-have for sports fans.

Now, the streamer can add another feat to its roster: the biggest increase in popularity during 2022. Variety's ViP+ platform reports that Paramount+ saw a 36.7% growth in popularity last year, the largest of any other streamer, according to exclusive data from YouGov’s 2022 Global Film & TV Report.

“Top Gun: Maverick” gave Paramount+ an extra boost when it broke records after debuting on the streaming service in late December. Meanwhile, the Champions League soccer was a big boost, as the European competition has grown in popularity in recent years.

But the “Yellowstone” prequel series “1883” had the highest appetite score — which is determined by YouGov’s online demand metrics — of any program on the streaming service in the United States in 2022, which helped to explain its increase in appeal year-over-year. The original “Yellowstone” series is rated as the top overall series in the United States. Due to the fact that “Yellowstone” only streams on Peacock, its popularity helped the NBCUniversal streaming service increase by 5.2% year-over-year. “Maverick” had the highest global appetite score of any film in 2022.

All of this certainly gives credence to why more “Yellowstone”-adjacent titles have been ordered by Paramount. The third series in the Yellowstone universe, “1923,” had a record-breaking premiere, and two other Yellowstone projects are also in development: “6666” and “1883: The Bass Reeves Story.”

Streamer Popularity Score Year-over-year Growth
Netflix 97.5 -0.8%
Disney+ 90 +2.4%
Prime Video 88.5 +6.7%
HBO Max 71.9 +7.3%
Paramount+ 65.6 +36.7%
Peacock 64.5 +5.2%
Apple TV+ 57.2 -1.7%

HBO Max and Prime Video also experienced a decent increase in demand in 2022 thanks to the premieres of original series “House of the Dragon” and “The Lord of the Rings: The Rings of Power,” respectively. “House of the Dragon” was the fifth most popular new series globally, while “The Lord of the Rings: The Rings of Power” was the sixth.

Similar to “Top Gun: Maverick” at Paramount+, box office successes at competing streamers helped boost the platforms’ popularity. “The Batman,” which received the highest overall appetite score for a movie in the United States, was available on HBO Max, while Marvel’s “Black Panther: Wakanda Forever,” which received the highest peak appetite score for a movie in the U.S., helped to sustain the popularity of Disney+.

Despite all of this, Netflix is still on top. “Stranger Things Vol. 4” and “Wednesday” were huge successes for the streamer, helping it earn a 97.5 popularity score.

Paramount Plus

Paramount+ is a subscription video streaming service that includes on-demand access to 40,000+ TV show episodes from BET, CBS, Comedy Central, MTV, Nickelodeon, Nick Jr. and more. The lineup includes “1883,” “Tulsa King,” “Star Trek: Discovery,” Nickelodeon’s “SpongeBob SquarePants,” and MTV’s “Laguna Beach.” From well-loved franchises to compelling originals, Paramount+ offers a great library worth streaming. Live NFL games are included. The service also offers the option to watch your live CBS affiliate.

Subscribers can choose between the Essentials Plan (which includes ads) for $4.99/month, or go commercial-free with the Premium Plan for $9.99/month. Subscribers can add Showtime to either plan for an additional fee.

With their Premium Plan, in addition to not having ads, you will also get access to your local CBS affiliate to stream your local news, prime-time lineup, and late-night. You will also be able to download offline and watch select shows in 4K.

With the lower cost “Essential” plan, you will still be able to watch live NFL games, Champions League, and national news – but you will no longer get your local CBS affiliate.

With their new app, enjoy advanced recommendations, curated homepages, and new content categories while still being able to stream major live sports like NFL, College Football, College Basketball. Sports fans will also appreciate the service’s inclusion of NFL on CBS, PGA Tour, along with every match of UEFA Champions League and Serie A.

The service was previously called CBS All Access.

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