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Roku Announces New Devices, Including 4K Streaming Player for $40

Roku announced an update to their streaming player lineup this morning with three enhanced devices: Roku Premiere, Roku Premiere+, and Roku Ultra.

Roku Premiere

At only $40, the updated Roku Premiere is the cheapest 4K streaming device on the market. In comparison, the Chromecast Ultra and Amazon Fire TV are $69.99, while the Apple TV 4K is $179.99.

The device streams 4K HDR10 and includes 802.11n Wi-Fi, quad-core processor, and a IR remote.

They also announced an updated Roku Premiere+ which will be sold exclusively at Walmart for $49.99. The device is identical to the Roku Premiere but includes the Roku Voice Remote which includes the ability to control your TV power and volume.


  • Clear, immersive picture quality in HD, 4K Ultra HD and 4K HDR
  • Powerful quad-core processor
  • Low profile form factor
  • Includes Premium high-speed HDMI cable
  • Easy to use remote with channel shortcut buttons
  • 802.11 (b/g/n)
  • Dolby® and DTS Digital Surround™ pass through over HDMI®
  • Voice remote with TV power & volume buttons (Roku Premiere+ only)

Roku Ultra

Roku is also doing a minor update to their Roku Ultra device. While the device itself has no major changes, they will now include JBL earbuds with the box. The price will remain $99.99, but the earbuds are ~$40 value.


  • Premium JBL headphones for private listening ($39.95 value)
  • The ultimate in connectivity offering both Ethernet 10/100 and 802.11ac MIMO dual-band wireless
  • Enhanced voice remote with TV power and volume buttons, headphone jack for private listening, gaming buttons
  • Lost remote finder button on the device now with SportsCenter’s DaDaDa from ESPN and HBO’s * Game of Thrones theme song
  • USB port for local media playback
  • Dolby and DTS Digital Surround™ pass through over HDMI®
  • Night listening mode

The devices are available for pre-order today, but will start shipping in early October.

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