Roku Now Has 27 Million Active Accounts, Streaming Hours Increased 61% in 2018
Roku released today that active accounts topped 27 million, up 40% year-over-year. The company also shared that streaming reached 7.3 billion hours in Q4 (+68% year-over-year) and 24 billion hours in 2018 (+61% year-over-year).
Roku CEO Anthony Wood shared:
“Strong active account growth and accelerating streaming hours point to consumers’ growing enthusiasm for streaming, making Roku America’s largest and fastest growing TV streaming distribution platform. In 2018, we maintained our leadership in streaming players, licensed smart TVs and TV streaming hours. Roku continues to bring viewers more choice, great value, a compelling user experience – and lots of TV fun.”
After the announcement, Roku’s stock has increased over 25% in today’s reached an intraday high of nearly $43.
A lot of the growth comes from Roku’s penetration into the Smart TV market. The Roku OS platform is now integrated in 25% Smart TVs sold and will continue to grow. The company also announced a partnership with Westinghouse adding to their nine other deals with manufacturers like TCL, Insignia, and Sharp.