Updated Nielsen Analysis Says Streaming Numbers Continued to Rise as Broadcast Views Fell in June
It looks like streaming is here to stay, while broadcast viewers are gradually falling off. Each month, Nielsen uses “The Gauge” to track streaming and TV numbers. July’s report, which features June’s cable, streaming, and broadcast numbers, shows that streaming continues to be on the rise.
The new report shows that more consumers are turning to streaming services instead of broadcast TV. In June, Nielsen reported streaming at 27% and broadcast at 23%.
Last month, “The Gauge” listed broadcast at 25% and streaming at 26% in May. Updated numbers for June indicate that broadcast dropped by 2%, giving one point to streaming and another to cable.
Brian Fuhrer, SVP, Product Strategy at Nielsen offered some insight into consumers’ continued shift toward streaming. June was a big month for new streaming content and a handful of titles captured the attention of many viewers. For example, Loki on Disney+ was viewed 886 million minutes June 14-20.
Disney+ is an ad-free video streaming service that offers exclusive series and films from Disney, Pixar, Marvel, Star Wars, National Geographic, The Muppets, and more.
The Disney streaming service costs $7.99 / month, or $79.99 / year ($6.67 / month). You can bundle it with Hulu and ESPN+ for just $13.99 a month (cheaper than Netflix).
The service includes 25+ new original series, 10+ original movies, 7,500 past episodes, 100 recent movies, and 400 library titles including the entire Disney Vault. You can stream original series like “The Mandalorian”, “Falcon and the Winter Soldier”, “Loki”, and “Monsters at Work.”
You can see the full list of available Disney, Disney Channel, Star Wars, Pixar, Marvel, Nat Geo shows and movies, or all available Disney Plus content by checking out our Disney+ Streaming Movie List.
He pointed out that one or two popular titles aren’t enough to change the percentages, but this can encourage viewers to explore the other content on the platforms, contributing to the increase in stream time. Consumers may watch Loki and then find another series or movie to watch on Disney+. The same may be true for popular series Manifest and Sweet Tooth on Netflix.
Netflix is a subscription video streaming service that includes on-demand access to 3,000+ movies, 2,000+ TV Shows, and Netflix Originals like Stranger Things, Squid Game, The Crown, Tiger King, and Bridgerton. They are constantly adding new shows and movies. Some of their Academy Award-winning exclusives include Roma, Marriage Story, Mank, and Ma Rainey’s Black Bottom.
Netflix offers three plans — on 1 device in SD with their “Basic” ($8.99) plan, on 2 devices in HD with their “Standard” ($13.99) plan, and 4 devices in up to 4K on their “Premium” ($17.99) plan.
Netflix spends more money on content than any other streaming service meaning that you get more value for the monthly fee.
Specifically, within the streaming category, Netflix and Disney+ each grew by one point from May to June. Much of the content in the most-streamed category is on Netflix, which explains why the streamer outperformed its competitors in June.
“It’s really interesting to see the traditional drivers of sporting events and seasonality intermingle with the new dynamics of streaming strategy play out in real-time. The first version of The Gauge set a baseline, but trending it over time should give us even more important insights,” Fuhrer said.
Subscriber growth was previously slowing down as the world started going back to “normal” following the pandemic. Nielsen’s new data shows just how important it is for streaming services to offer fresh content and new features to keep consumers interested. If they are able to accomplish this, streaming is the future.