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Survey: Netflix’s Original Content Favored By 39% of Americans

Aubrey Meister

A study from Morgan Stanley shows that Netflix’s original content is preferred over other streaming services’ original offerings. The recent study includes 25 streaming services and 18 of those are paid streamers. 39% of Americans surveyed said that Netflix offers the best original content.

Other popular streaming services ranked much lower on original content.

  • Amazon Prime Video: 12%
  • Disney+: 7%
  • Hulu: 7%
  • HBO Max: 6%

Netflix’s originals include “Stranger Things,” “Cobra Kai,” “The Crown,” “Bridgerton,” and many more. These shows have been very successful. Netflix’s originals being preferred by Americans could be due to the large number of original shows and movies available on the platform. As of July 2020, Netflix had 461 originals in its library. Amazon Prime Video offered 91 originals at the time, but no other services came close to that number.

Stranger Things

July 15, 2016

When a young boy vanishes, a small town uncovers a mystery involving secret experiments, terrifying supernatural forces, and one strange little girl.

Cobra Kai

May 2, 2018

This Karate Kid sequel series picks up 30 years after the events of the 1984 All Valley Karate Tournament and finds Johnny Lawrence on the hunt for redemption by reopening the infamous Cobra Kai karate dojo. This reignites his old rivalry with the successful Daniel LaRusso, who has been working to maintain the balance in his life without mentor Mr. Miyagi.

The Crown

November 4, 2016

The gripping, decades-spanning inside story of Her Majesty Queen Elizabeth II and the Prime Ministers who shaped Britain’s post-war destiny.

The Crown tells the inside story of two of the most famous addresses in the world – Buckingham Palace and 10 Downing Street – and the intrigues, love lives and machinations behind the great events that shaped the second half of the 20th century. Two houses, two courts, one Crown.


December 25, 2020

Wealth, lust, and betrayal set in the backdrop of Regency era England, seen through the eyes of the powerful Bridgerton family.

Netflix continues to be a leader in the streaming industry with 58% of those surveyed saying they use the service. 45% of streamers subscribe to Amazon Prime Video, 31% subscribe to Disney+, and 20% use HBO/HBO Max.

Those surveyed also shared why they choose to subscribe to Netflix.

  • Broad selection of content (55%)
  • Good original programming (51%)
  • Adds content I like (49%)
  • No commercials (46%)

In 2021, Bankr predicted that Netflix will increase its spending by 10% from 2020. This means that the company will spend around $19 billion on content this year, so there should be plenty more shows and movies coming to Netflix. If you’re looking for a wide selection of original content, Netflix may be the best service for you to join. According to the Morgan Stanley survey, the quality of the original content that Netflix produces isn’t compromised by the quantity. The company is often adding original shows and movies to the platform, so there’s always something new to enjoy.

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