The Office Drove More New Subscribers to Peacock Than Premier League, But Didn’t Impact Netflix
It turns out people really, really like The Office.
In a report put out by ANTENNA, it was revealed NBC’s streaming juggernaut The Office almost quadrupled the amount of Peacock sign-ups compared to an average December weekend. It also drove more paid sign-ups for the service from a single release, including the start of the Premier League.
According to the report, Peacock Premium Plus, the ad-free, $9.99-a-month plan, saw 36% choose that option (9% more than normal). The Premium Plus plan allows for ad-free viewing to all nine seasons of The Office, making it the most familiar to former home Netflix.
Peacock earned more paid Sign-ups around the arrival of ‘The Office’ than it did for its nationwide launch, or any other programming event.— ANTENNA (@AntennaData) February 22, 2021
The service also saw a 9 percentage point uptick in customers choosing the ad-free Premium Plus plan pic.twitter.com/OldXU8vP9T
The everyday lives of office employees in the Scranton, Pennsylvania branch of the fictional Dunder Mifflin Paper Company.
Said ANTENNA, “46% of The Office TVOD transactions were for the complete series — with 93% of those purchases coming in via Apple’s $29.99 promotion. From a volume perspective, on January 1st, ANTENNA observed 177% more paid sign-ups to Peacock than TVOD transactions for The Office.”
Another interesting tidbit is that The Office’s total TVOD transactions on January 1 were 51% of what Tenet, the Christopher Nolan-directed film, did on its release date at $19.99. We’re not sure if that says more about The Office or Tenet — but it’s interesting.
Also notable is the relationship between existing Netflix subscribers who signed up for Peacock and their habits. While many signed up to Peacock for their Office fix, only a small percentage of users cancelled their Netflix subscription while running to Peacock.
The Office was the most streamed property throughout 2020 — and it wasn’t particularly close. Viewers watched 57.1 billion minutes of The Office last year, versus 39.4 billion minutes of Grey’s Anatomy, the second-place show. The Office was also the most-streamed show throughout 2019, but without Netflix, will in three-peat in 2021?
Full blog post here: https://t.co/5j53eIZtKB— ANTENNA (@AntennaData) February 22, 2021