This is How National Geographic Has Changed Since Disney Acquisition With Upcoming Disney+ Launch
National Geographic will be getting prime placement on Disney+ when it launches next month. The brand, best known for its 131-year-old magazine, came under the Disney umbrella in March, as part of Disney’s $71 billion acquisition of 21st Century Fox.
When Disney+ launches on Nov. 12, National Geographic will get its own tile, alongside Disney, Marvel, Star Wars and Pixar — with content like the streaming-exclusive show The World According to Jeff Goldblum and the Academy-Award winner ” Free Solo.”
In an interview with Adweek, National Geographic Global Networks president Courteney Monroe told the publisher of being a featured part of the Disney+ launch, “Those are some incredible brands, with a staggering quality of content. So the bar is really high.”
The World According to Jeff Goldblum was originally developed for National Geographic’s linear TV channel, but was moved to Disney+ following the acquisition. It follows the actor as he explores topics he’s personally interested in.
Monroe said National Geographic’s content hasn’t changed under Disney’s ownership, and will get additional prominence with Disney+. “The emergence of Disney+ for us has in no way changed our programming on the channel,” Monroe told Adweek. “We are still producing the same amount of programming, the same genres of programming for the channels, the same number of hours. It’s just additive.”
At Disney’s Investor Day in April, National Geographic said it would also produce a new Disney+ exclusive called Magic of Animal Kingdom, which follows the animal care experts at Disney’s Animal Kingdom and Epcot’s SeaBase aquarium. At launch, National Geographic will provide Disney+ with more than 250 hours of programming from more than two dozen shows including a new season of Brain Games with new host Keegan-Michael Key.