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The Streamable Search

Tubi Launches ‘Not on Netflix’ Ad Campaign Addressing the Streaming Wars

Stephanie Sengwe

Tubi is letting viewers know they don’t have to pay a dime to stream great movies. In a new campaign titled “Not on Netflix,” the free, ad-supported streaming service enlists the help of Chris Noth, Terrence Howard, Nicole Scherzinger, Carmen Electra and other celebrities to address the streaming wars.

While the ad targets Netflix, as they are the biggest shark in the streaming game, it also addresses the influx that has come into the streaming space. With Hulu and Amazon Prime Video already in the mix and the launches of Apple TV+ and Disney+ and the upcoming HBO Max and Peacock causing quite the stir, Tubi is presenting itself as a hassle-free option.

The videos will run for as paid ads for six weeks on YouTube, Facebook, Instagram and Twitter as well as through media buys on connected-TV platforms, including Amazon Fire TV and Roku. Tubi also has billboards of the campaign mounted in New York and Los Angeles, directing people to go to notonnetflix.com. The company also has media tours with Noth and Electra.

Since the launch of the Tubi app in 2014, the platform has shown a steady amount of growth.
They announced that they surpassed 20 million monthly active users in May, with customers watching over 94 million hours of content. Back in February, Tubi inked a deal with NBCUniversal and brought shows such as “Xena:Warrior Princess” and “Hercules: The Legendary Journeys” to the service. In May, the service cut an exclusive deal with Lionsgate to bring all 100 episodes of the comedy “Anger Management” to its customers for free.