WarnerMedia Entertainment Chief: ‘Netflix Doesn’t Have a Brand, It’s Like Encyclopedia Britannica’

Yesterday in an interview with NBC News, Bob Greenblatt, the new Head of WarnerMedia Entertainment (HBO, TNT, TBS, truTV, and Warner Streaming Service) said of Netflix: “Netflix doesn’t have a brand. It’s just a place you go to get anything — it’s like Encyclopedia Britannica. That’s a great business model when you’re trying to reach as many people on the planet as you can.”

With Netflix expected to spend $10B+ on content next year, WarnerMedia will have to spend aggressively in order to keep up with the streaming giant.

On Monday, AT&T-owned WarnerMedia announced this morning that they had reorganized their entertainment unit following the departures of HBO CEO, Richard Plepler, and Turner President, David Levy.

HBO has had a long history of being a premium brand where quality was more important than quality. The company is expected to launch a multi-tier SVOD streaming service later this year, which will be part of Greenblatt’s group. The challenge he will face will be to significantly increase the content for HBO, while not destroying the premium channel’s image.