With Success of Food Network Kitchen, Discovery Inc. Doubles Down on Production
Discovery Inc. launched the Food Network Kitchen in partnership with Amazon in October. The streaming service aims to bring consumers live, interactive cooking instruction and over 800 on-demand classes through Amazon Alexa and Echo Show, Fire Tablets, Fire TV streaming media devices and Fire TV Edition smart TVs.
Though its only been live for a few weeks, consumers have responded to the service so well that Discovery is looking to ramp up production on some of its programming. Though they didn’t disclose the amount of subscribers on the service so far, they revealed that the platform has top ratings across Amazon, Android and iOs devices.
During their Q3 earnings call this morning, Peter Faricy, Discovery’s CEO of Global Direct-to-Consumer, announced that Food Network Kitchen is doing so well that Discovery Inc. plans on adding more weekly live streams to the platform as well as launch a studio where they can create more content.
“The consumer demand on the classes has been so high so far that we’re actually going to make two changes,” Faricy said. “We’re going to expand the number of live classes from 25 per week to 40 and we’re also happy to announce the opening of a brand new Food Network Kitchen studio in Los Angeles. We’re going to double our capacity and that’ll allow us to add more and more classes over time.”
Consumers can sign-up for Food Network Kitchen for limited access or subscribe to the full service for $6.99/month or $59.99/year. Food Network Kitchen will roll out across additional platforms and devices in 2020.