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Discovery to Launch Magnolia Network With Chip and Joanna Gaines on Oct. 4

Stephanie Sengwe

Rumors that Discovery would launch the Magnolia Network with Chip and Joanna Gaines from “Fixer Upper” have been swirling for some time now. Well, the speculation can stop as Discovery CEO David Zaslav officially announced that the new channel will launch on Oct. 4.

In April, Discovery announced that the channel would replace the DIY Network. The channel will include content on home, garden, food, wellness and design — and a new series from the “Fixer Upper” pair. The couple is also expected to launch a new SVOD service, which will include original content and the entire library of “Fixer Upper” episodes. The service is expected to be available both as a subscription or with your TV Everywhere credentials.

The company seems to be on a solid path to revamp its brand from within as they recently launched the Food Network Kitchen last October, in collaboration with Amazon. The platform brings over 800 on-demand cooking classes with the world’s greatest chefs to consumers.

On-demand lessons are updated daily, with Food Network Kitchen offering a hefty selection of 3,000 instructional videos, including step-by-step videos by Michelin-star chefs, James Beard award-winners, bestselling cookbook authors, and restaurateurs from Panna, the award-winning digital cooking app, which was recently acquired by Discovery.

In April, Discovery secured a deal with BBC on a 10-year content partnership — which the company hopes will help bring in a younger audience.