Chairman of FX Networks: Move to Hulu Is ‘Transformative Opportunity’ for FX Brand
During their fourth quarter earnings call last November, Disney CEO Bob Iger announced that all FX content will exclusively stream on Hulu beginning March 2020. Now, John Landgraf, the chairman of FX Networks and FX Productions, has provided more information about the move.
Landgraf told attendees of the Television Critics Association’s winter press tour on Thursday that the move came as way to revamp the FX brand. The channel had “hit a ceiling” as a linear network and the move to Hulu is seen as a “transformative opportunity for the FX brand,” Adweek quoted him saying.
Beginning on March 2, FX will have a branded hub on Hulu where viewers can access all its content. The hub will have a number of original series exclusively on Hulu, including “Devs,” “Mrs. America,” “A Teacher,” and “Old Man,” which will air later this year.
In addition to carrying FX library shows, FX on Hulu will stream all original shows that air on FX and FXX the day after network linear premieres. FX shows will follow Hulu’s model of releasing two or three episodes in the first week and then airing the rest of the episodes weekly.
“Breeders,” a new comedy, will be available on March 3 after its network debut the day before followed by “Dave,” which premieres on March 4 on FXX. FX on Hulu will see the premiere of limited series “Devs” on March 5 as season four of “Better Things” returns to the network and “Cake” returns to FXX.
Limited series “Mrs. America” will launch on the streaming service on April 15 while “What We Do in the Shadows” returns to FX for a second season. “Fargo” will make its way back to FX for Season 4 on April 19.
News of the move came just months after the FX+ premium ad-free streaming service shut down. FX+ was $5.99 a month and included 1,400 episodes of FX Originals plus early access to new shows before they premiered. The service included current shows from FX, FXX and FXM such as “Atlanta”and “The Americans,” as well as old favorites like “Rescue Me” and “The League.”
Now, with the move to Hulu, all that content will be available as part of either your ad-supported ($5.99) or ad-free ($11.99) plan.