Report: HBO Max May Launch in April 2020 at $14.99, Same Price as HBO
According to a report by NBC News reporter, Dylan Byers, WarnerMedia CEO, and recently named AT&T COO, John Stankey is planning to launch HBO Max at 14.99 a month. At that price, it would be identical to the price of HBO and HBO NOW. According to the report, the company wants to hook subscribers at a lower price, and similar to what the did with their DIRECTV NOW service, slowly raise the price over time.
The service was originally expected to have multiple price tiers, but due to the unexpectedly low-price of Disney+, switched to a single-tier of $16-17. Last month, AT&T announced that the service, which will launch in April 2020, will bring Friends, as well as become the new streaming home for all fare from The CW (which was previously housed at Netflix). The service will bring exclusive original shows like Dune and The Flight Attendant, as well as original feature films from prolific producer Greg Berlanti and Reese Witherspoon.
HBO Max will also be the exclusive streaming home for all episodes of The Fresh Prince of Bel-Air as well as Pretty Little Liars. Those will join The CW originals starting with Batwoman and Riverdale spinoff Katy Keene. The CW’s streaming deal with Netflix expired in May. Current CW series already streaming on Netflix (like Riverdale and The Flash) will continue to do so until they wrap their runs.