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BREAKING: HBO Max Announces First Ever Price Hike Ahead of discovery+ Unification

Matt Tamanini
Matt is The Streamable's News Editor and resident Ohio State fan. You can find him covering everything from breaking news to streaming comparisons to sporting events. Matt is extremely well-rounded, having worked for the Big Ten Conference, BroadwayWorld, True Crime Obsessed, and Land-Grant Holy Land before joining TS. He cut the cord in 2014, streams with a Fire TV, and his favorite titles include "The Bear," "The Great British Bake Off," "Mrs. Davis," and anything on the Hallmark Channel.
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Matt Tamanini

It was seemingly only a matter of time, but on Thursday, Warner Bros. Discovery announced that it would be raising the price of a monthly ad-free subscription to HBO Max from $14.99 to $15.99 in the United States. The change will be reflected in the bills for existing customers on their next billing cycle on or after Feb. 11.

WBD has not mentioned a price increase for its ad-supported tier, so — for now — that appears to be remaining at $9.99 per month. There has also not apparently been an increase to the annual HBO Max subscriptions, which remain priced at $99.99 for ad-supported and $149.99 for ad-free.

“This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users,” WBD said in a statement.

This is the first price increase for the streamer since launching in May 2020, but it comes at a curious time. WBD is planning to merge discovery+ with HBO Max this spring, but those services currently have very different price points and clientele. Monthly rates for discovery+ are $4.99 for ad-lite and $6.99 for ad-free.

Related: Which Streaming Services Are Due For Price Hikes in 2023?

Though the company has reportedly settled on a name for the unified service, it has not shared any further details about how the integration will work. However, WBD has been open about how different discovery+ and HBO Max subscribers are, and that there is minimal overlap between the two constituencies. So while it would stand to reason that while adding more content could justify a $1 per month increase to HBO Max subscribers, if discovery+ customers aren’t already interested in HBO Max, would a $9 price hike per month be worth that they had been getting for less than $7?

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Matt Tamanini
Matt is The Streamable's News Editor and resident Ohio State fan. You can find him covering everything from breaking news to streaming comparisons to sporting events. Matt is extremely well-rounded, having worked for the Big Ten Conference, BroadwayWorld, True Crime Obsessed, and Land-Grant Holy Land before joining TS. He cut the cord in 2014, streams with a Fire TV, and his favorite titles include "The Bear," "The Great British Bake Off," "Mrs. Davis," and anything on the Hallmark Channel.
Read full bio ›
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